Each student is a unique individual and I always take a personable approach. I feel it’s important individuals learn to focus, identify with and build upon their own unique creative identity.
I encourage students to find their own way through practical project based workshops. Together we can work through concept, sketchbook design development and portfolio building aswell as final collection preparation, driving authenticity and individuality through dedication and determination alongside practical coaching in presentation, editing and multitasking through clear planning.
I will help you to focus on your goals through defining key strengths and weaknesses and tailoring a plan to your exact needs over a series of practical design based studio sessions.
If you are looking for direction in how to work through a set project brief, how to focus your creativity, or simply in how best to develop and present your exhsitng work, I am passionate about working with people on all levels of the design process in order to help achieve a clear focus and individual creative handwriting, showcasing your individual creative approach and handwriting to its full potential.
I am a London based freelance designer and creative consultant with teaching experience at London College of Fashion, Instituto Marangoni and CSVPA Cambridge.
I have extensive industry experience to share, having worked for a variety of market leaders across all levels from supplier, through high-street to luxury. I also run my own womenswear label and carry out regular workshops with in-house design teams. My extensive knowledge in the current fashion industry allows me to share my expertise with you directly in our tutoring sessions, supporting you to achieve your goals and present your work to a professional standard.
I strive always to push forward with authenticity and creativity and enjoy encouraging others to do the same. I am passionate about helping individuals gain a clearer understanding of their creative journey, to reach their potential and help bridge the gap between courses / education to industry.
Building a professional body of work / portfolio which is unique to your personality and creative journey is vital for:
Design Recruitment Agencies
Internships / Protégé programs
Industry job applications
I have been working in the fashion industry for over 15 years and have taught alongside this for around 10 years, working with student of various levels and backgrounds. I offer one to one bespoke tuition from beginners to advanced from my cosy, creative east London design studio (Or I can come to your home if this is your preference)
Hodgson High School 10 GCSE Grade A-C
Leeds University – Fashion Design – 1st Class Honours
MA Royal College of Art – Fashion Womenswear
CLTAD Teacher Training Course
Industry Design Team Coaching / Workshops
Joanne has been a fantastic tutor and role model for me during university and post-graduation. She has consistently mentored me to strive and succeed academically resulting in me achieving a first class honours degree in fashion design. I feel Joanne’s passion, knowledge and will to go above and beyond was the driving inspiration for my fellow students and I to attain such high grades.
Joanne has continued to be a huge inspiration since I started my career with ASOS. She advises on professionalism in the work place while being a fashion designer and supports me with industry contacts, field inspiration and private work opportunities. With this I’ve been able to dramatically grow my portfolio and experience new industry skills as well as her own.
It’s been a huge pleasure to have such a fantastic mentor in Joanne, that shares the same passion as I in fashion design. I believe that she will always be extremely successful in all her endeavours. If you are looking for a loyal, passionate, knowledgeable, dependable and hardworking individual, I am sure Joanne is the right choice. I wouldn’t have achieved so much without her.
I start my mornings with yoga and meditation with my 2 little dogs to help us focus each day.